Keys to The Care and Feeding of Your Business

Understand the difference between your needs and the business' needs.You have specific needs- financially, emotionally, spiritually. So does your business. In the beginning, you may not be able to fully meet each other's needs. You might need money for rent, while your business needs money for training and education.Or, you might have a need for appreciation, but your business isn't generating enough clients or customers to give you a steady diet of it. In which case you may need another strategy to get appreciation, like from your spouse, or mastermind group.

For instance, I found myself needing to work part-time at a J - O - B when I first started out, because otherwise it was just too much financial pressure on my new little business. Don't be afraid to repeat yourself.One definition of insanity is doing the same thing and expecting different results. But another definition of business insanity is abandoning something before it has a chance to gather momentum. Here's where expert (read: 'experienced') advice counts for a lot. If you are doing something that has proven itself in other businesses, trust it will work for you, too. Tweak it, fiddle with it, work with it, yes, but don't abandon it. Otherwise, you risk just repeating your first year in business over and over again.Limit your offerings.Yes, you are experimenting and having fun early in your business (and hopefully, later, too). But experiment andhave fun within a very limited number of offerings. By repeating offerings over time- the same product, the same class, with different customers and participants, it allows you to get a depth of mastery and understanding of the offering.This in term brings greater confidence, a better customer experience, and the ability for those customers to refer folks back to the same class.

For instance, there are two classes I've taught consistently for several years. And, over time, they have developed, grown, expanded. They've become a book. They've become consistent sell-out classes for a few years now. There was a time when they didn't sell out. But I didn't abandon them. I kept the momentum going.Take care of your business in the early years, and later, your business will take care of you.

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